JUST BEFORE (Eng. "immediately before") is the accumulating fog of expectation, which extends in longing and striving. A projection of the unleashed imagination that takes over the body and becomes passion. The quiver of excitement becomes desire, which is formed by the imagination when one thought chases the other.
JUST BEFORE is the moment when we are wrapped in creative energy, when endless possibilities come together in a single arrow aimed at the bullseye. And before that moment happens, our heartbeat doubles, our thoughts dissolve and our emotions mix.
JUST BEFORE is the urge to make longing a reality, but no matter how hard you try, you will never quite achieve it.
Bergamot, lemon, saffron
Palo Santo, Ylang-Ylang, myrrh
Vanilla, benzoin, amber, sandalwood
THE HOUSE OF OUD
THoO is a journey into the contemporary world made up of art, painting, beauty, nature and life. Andrea Casotti's concept is an exciting freestyle, the personal collection of a visionary, street artist and perfumer: a chameleon-like discoverer of dynamics, colors and ingredients, with the extraordinary talent of turning every creation into a lively, luminous synthesis of different universes. ThoO captures the brilliant spirit of its founder breaking out of any preconceived form and adding originality to the path he follows on the map of creative freedom. The line blends life, experience and inspiration into a narrative of the future, and projects infinite synapse lines between painting, street art and thought. She talks to us about materials, the present, unexpected bouquets and chords made from raw materials that have never been explored before. Creative sensitivity overcomes the force of gravity exerted by established roles, plunges into life opportunities and carries countless drops of enthusiasm and the shudder of adventure on your skin.
ThoO interprets the beauty of discovering a different perspective every day, living at a crossroads, listening and choosing your inner self before deciding which of these paths to take.